ICO Mobile Interactive Media (ICO mim™) is a next-generation technology that will redefine how consumers access information, services and entertainment in a mobile environment. ICO mim delivers entertainment, guidance and assistance through a platform that, unlike existing products, is both integrated and interactive.

• Entertainment: ICO mim will deliver 10-15 channels of premium live TV content for 7–15 inch screens—setting the standard for the ultimate mobile video entertainment experience.
  
  
• Guidance: ICO mim will provide a new level of intelligent, interactive navigation. mim combines the experience consumers enjoy with today’s navigation systems (such as real-time traffic and weather alerts, re-routing, and easy access to destination information) with mim’s unique integrated applications which allow you to pre-program tasks and activities into your system. ICO mim gets you from point ‘a’ to point ‘b’, and lets you connect with anywhere you may need to go in-between.
  
  
• Assistance: ICO mim offers a complete roadside assistance and emergency messaging capability, with satellite-connected emergency voice and text messaging assistance, bringing peace of mind wherever you go, including the places where today’s vehicle assistance systems and cellular networks don’t reach.

Initially ICO's mim service will be delivered through existing video displays, such as your current in-vehicle screen, or on other devices such as portable gaming systems, portable DVD players, laptops and mobile PCs. Over time, mim technology will be embedded in a wide range of consumer electronics devices. Leading companies around the world are developing innovative products and services for mim, which will enjoy the benefits of the DVB-SH standard for mobile television, and the GMR air interface for interactive communications. ICO has assembled a world-class team for its mim alpha trial, including Alcatel-Lucent, Hughes, DiBcom and frog design.

In September, ICO announced that Clearwire, a leader in wireless broadband, will join as a service partner for its alpha trial in Raleigh Durham, North Carolina, and that an additional trial will take place in Las Vegas, NV. These trials are expected to begin in Spring 2008.